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The recipes and images on this site belong to Vanessa Barrington. Feel free to link here and if you’d like to use a recipe or image, please ask permission first. Thank you.Twitter Updates
- DIY Delicious and Heirloom Beans both featured on Amazon as a Kindle Big Deal until Aug 23rd http://t.co/YupbnPbB get them digitally! 2012/08/18
- New Recipe on the blog: Antipasti-style calamari salad http://t.co/vxAzXQfh 2012/06/11
- RT @ethicurean: Nice plug form @CKummer for great anti-waste cookbook "An Everlasting Meal" by @tamaradler #cfs12 2012/05/18
- RT @twyspy: My response to @Chef_Keller's "radical" take on flavor vs. sustainability http://t.co/IVTqJuXb @grist (please chime in!) 2012/05/18
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Media and Communications Consultant for Food and Agriculture
Senior Account Manager
HavenBMedia (formerly Straus Communications)
March 2007-present
• Lead the development and execution of media relations plans that result in consistent earned media placement for sustainable food clients
• Drive messaging to successfully position clients as thought leaders among their peers, competitors, and members of the media
• Monitor the news for opportunities to tie messaging to current news cycle and engage broad audiences
• Advise and train clients on social media strategy and tactics to facilitate direct engagement with reporters and position clients as valuable sources
• Create a variety of written content including press releases, backgrounders, blog posts, and website, and packaging copy
Marketing Communications Project Manager/Senior Copywriter
Whole Foods Market Northern California Region
May 2002-August 2007
• Led the development, execution, and management of all regional marketing campaigns
• Responsible for supporting national marketing strategy and brand communication while developing and launching regional campaigns relevant to the local audience and adaptable by individual stores
• Oversaw store marketing efforts and conducted in-store communications audits to ensure brand and messaging integrity
• Wrote and edited external and internal marketing materials including brochures, ads, web copy, and articles
Special Project: Natural Foods Expert for Education and Research Summit
Addis Creson, Strategy Consultants for Kashi Company
April 2009
• Led discussion groups with Kashi employees using the World Café format for the purpose of building a body of knowledge about natural foods for internal employee education purposes
• Researched and wrote white paper that included in-depth definitions of natural and organic foods; information on the ecological impacts of organic vs. conventional agriculture; presented the most up-to-date info on food policy; and offered a sample natural and organic food eating plan for employee use
Freelance Writer: Food and Agriculture
2002-present
• Develop and write original articles focusing on the environmental, social, political and cultural issues related to the food system for Ecosalon.com, Grist.org, and Civileats.com
• Develop and write feature food articles with a cooking and healthy eating focus for publications that include Oakland Tribune, Curve Magazine, Eating Well Magazine
Cookbook Author:
DIY Delicious-Chronicle Books Fall 2010. Created original DIY recipes for from-scratch foods, preserved foods, condiments, dairy products, and grain products with a focus on sustainability, health, economy, and self-reliance
Heirloom Beans: Recipes from Rancho Gordo (co-author)—Chronicle Books Fall 2008. Created recipes utilizing heirloom dried beans combined with fresh, seasonal ingredients
Previous Work Experience:
Managing Chef: Headlands Center for the Arts, October 2001-April 2002
Chef: Jimtown Store, May 1998-September 2001
Education
Bachelor in Business Administration/Marketing San Francisco State University
Affiliations and Past Volunteer Work
• Founding Board Member, Noe Valley Farmers’ Market
• Volunteer Writer/Researcher, Food First
• Volunteer, City Slicker Farm
• Member, Slow Money Northern California, serving on the Foodshed Criteria Working Group
• Member San Francisco and East Bay Bicycle Coalitions